Lion Peng 彭 狮's profile

胜剑x彭狮 | 一瓶酒的豪迈一段血火的洗礼

作品名称:胜剑珍藏干红葡萄酒
作品种类:葡萄酒
创作人员:彭伟 LionPeng


这是一款来自澳大利亚的葡萄酒产品,名为胜剑。在葡萄酒的历史渊源中,战争影响着葡萄品种的新生与消失。通过讲述上个世纪的西方国家的战争故事,来展示葡萄酒背后的独特文化。这也是该品牌能够区别于市场上其他传统葡萄酒的关键所在。
This is a wine product from Australia, named Sword of Victory.Throughout the history of wine, war has influenced the birth and death of grape varieties.By telling the war stories of the western countries in the last century, the unique culture behind the wine is shown.This is the key to differentiating the brand from other traditional wines on the market.

将包装外盒和酒瓶整体故事性关联。盒身运用“剑”来开启文化与战争,通过插画隐约展示了一场即将打响的战争,这对称结构的图案,同时是一种势均力敌的平衡。瓶身运用“盾牌”来守护文化与和平。通过金线将盾牌周围切分为五个故事篇章,分别绘画了“骑士、战马、坟墓、和平使者、庄园重建”这五个图形。从而讲述了从战役的开启,到死伤无数,再由和平使者的维和,到酒品重酿的故事。
Relate the outer package to the overall story of the bottle.The box body uses "sword" to open culture and war, and the illustration vaguely shows an upcoming war. This pattern with symmetrical structure is also a kind of balanced opponent.The bottle body uses a "shield" to protect culture and peace.The shield is divided into five story chapters by the gold line, and the five figures of "Knight, War Horse, Tomb, Peace Herald, and Manor Reconstruction" are painted respectively.Thus tells the story from the start of the battle, to the countless casualties, and then by the peace messenger of the peace, to the wine brewing story.

瓶贴采用车轮印材质与烫金工艺,创造黑金醒目视觉的同时,让消费者从触觉上感知战争历史。这样一来,故事即是讲述文化的亲和方式,以此来诠释葡萄酒背后的独特文化。
The bottle sticker adopts wheel printing material and bronzing process, creating eye-catching vision of black gold and allowing consumers to feel the history of war from the touch.In this way, the story is an intimate way of telling the culture, which explains the unique culture behind the wine.
胜剑x彭狮 | 一瓶酒的豪迈一段血火的洗礼
Published:

胜剑x彭狮 | 一瓶酒的豪迈一段血火的洗礼

Published: